The Leela Project

Logo Design | Branding | Social Media Campaigns

I was brought onto the team to was to create an elephant logo as an homage to the founder’s grandmother, and brand Leela Project more like a streetwear company in order to stand out from the very corporate brand identities that we uncovered during our research.

The result was a straight forward black and white color scheme with a strong, and inspiring, brand voice. This combined with a strong social media campaign helped Leela achieve a milestone of Feeding 100,000 Families in 100 Days in 2020.