The Nonprofit Plug.

Logo Design | Brand Identity | Brand Strategy

I worked with NPP team to develop their logo and brand identity. Since they were a new nonprofit consultancy with no previous logo or branding In place, I ran a strategy session with them in order to discover their culture, voice, feeling, impact and x-factor. The one requirement of theirswas that we use an elephant as inspiration.

I went ahead and created a typemark with an elephant symbol that could be used as their standalone icon. I paired this with a bright, inviting color scheme and based the charcoal color off of a wet elephant’s hide. With their identity and logo in place, they have been able to help provide consulting to 15 companies (and counting!)