Bass Education

Logo Design | Idenity | Brand Strategy

The BASS team and I partnered up in order to create a logo and define the brand identity for their new school. The main objectives uncovered during our brand strategy session were to make sure that I created a mark that was simple, yet captured the “building blocks” of essential information that they are teaching their young students, and have a brand identity that retained an academic feel.

The result was a strong yet simple “Building Block” mark that was given a layered and isometric twist paired with an American Academic inspired color palette